Something or someone that is popular and attracts a large audience. Primarily heard in UK, Australia. The critics are saying that this film is going to be a real crowd-puller, so we should buy our tickets before they sell out!
a crowd-puller
(British & Australian)
something or someone that many people are keen to go and see This year's final will be a major crowd-puller -- Manchester United and Liverpool are two of the country's most popular teams and are also fierce rivals.