cutthroat



cutthroat prices

Extremely low prices (i.e., those that "cut the throats" of competitors by being impossible to beat). They gained a huge foothold in the market by offering decent mid-range smartphones at cutthroat prices.
See also: cutthroat, price

cut someone's throat

1. Be the means of someone's ruin, as in Joe would cut her throat if she got in his way. One can also cut one's own throat, that is, spoil one's own chances, as in Alice cut her own throat by her repeated absences. This hyperbolic term alludes to actual murder (or suicide). [c. 1500]
2. cut one another's throats. Engage in destructive competition. For example, With their price war the two stores were cutting each other's throats. This usage gave rise, by 1880, to the idiom cutthroat competition, for vicious competitive practices.
See also: cut, throat

Common Names:

NameGenderPronouncedUsage
ŠIme-Croatian
Yedidah-Biblical Hebrew
Oihana-Basque
Rasul-Arabic
Kaui-Hawaiian
Miruna-Romanian