An ironic praise for food or drink that is generally considered unhealthy, especially when one consumes it for breakfast or early in the day. Taken from the advertising slogan for Wheaties brand cereal, known for featuring prominent athletes on its packaging. Ah, beer. The breakfast of champions!Don't knock it, man. Cold pizza is the breakfast of champions.
n. a first alcoholic drink of the day, taken in the morning, instead of breakfast. (Collegiate.) He calls it the breakfast of champions. I call it a bad sign of something out of hand.