damage

The efforts made to reduce, negate, or counteract damage, loss, or any other unfavorable outcome. The IT department was on serious damage control after it became apparent that our servers had been hacked. The senator has been doing damage control ever since he let slip racist remarks during a television interview.

Destruction or casualties that are considered reasonable because they happen in the context of a war or military attack. Many would argue that even one lost life should not be considered acceptable damage. The general considered the destruction of the tanks to be acceptable damage since his soldiers returned from the mission alive and uninjured.

Euph. casualties or destruction inflicted by an enemy that is considered minor or tolerable. At present, the enemy's first-strike capability would produce acceptable damage. The general indicated that the fifty thousand casualties were within the range of acceptable losses.

Sl. What are the charges?; How much is the bill? Bill: That was delicious. Waiter, what's the damage? Waiter: I'll get the check, sir. Waiter: Your check sir. Tom: Thanks. Bill: What's the damage, Tom? Let me pay my share. Tom: Nonsense, I'll get it. Bill: Okay this time, but I owe you one.

used to ask how much you have to pay for something 'We;ve mended your car.' 'Great. What's the damage?'

Measures to minimize or curtail loss or harm. For example, As soon as they discovered the leak to the press, the senator's office worked night and day on damage control . Used literally since the 1950s, specifically for limiting the effect of an accident on a ship, this term began to be used figuratively in the 1970s.

A person, especially an unmarried woman who is no longer a virgin, as in A person who has sex before marriage is not considered damaged goods in this day and age . This pejorative expression transfers the reduced value of materials (stock, provisions, etc.) marred in some way to women who have had a sexual experience. [Early 1900s]

Also, do someone damage or harm . Injure someone; be unfaithful or disloyal; act unjustly or unfairly toward someone. For example, John's done me wrong, and I intend to tell him so, or She did him real damage when she started that rumor: The first term dates from the late 1300s; the substitutions of damage and harm are newer. However, while these locutions are still current, a more common modern usage is to turn them into verbal phrases-that is, wrong someone, harm someone, damage someone.

The cost or price of something, as in So what's the damage for this outfit? This seemingly modern slangy phrase, with damage alluding to the harm done to one's pocketbook, was first recorded in 1755.