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rifle

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rifle approach

In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.

See also: approach, rifle

rifle through something

to ransack something; to search quickly or roughly through something looking for something. The teenager quickly rifled through the cabinets, looking for something worth eating. The soldiers rifled through every house they could break into. rig someone or something out (in something) to outfit someone or something in something; to decorate or dress someone or something in something. (Alludes to the rigging of a sailing ship.) Joan rigged her daughter out in a witch's costume for the Halloween party. He rigged out his car with lights for the parade.

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rifle through

v.

To search through something quickly and vigorously: I rifled through the drawer looking for my car keys.

See also: rifle